SER is my brand. I've basically given up everything else in my life to pursue this lifelong dream of mine. Ever since I was probably 15, when I first started getting into sneakers and streetwear, I've dreamt of starting my own brand. I've put everything I have to help make this brand grow.
It mainly stemmed from the fact that I couldn't really find the exact thing I was looking for when I'd shop. Either the denim fit was off, or the body on a jacket was too long, I always thought of something they could've done to make the product better.
I started my eponymous label in 2018 in order to provide Menswear and Jewelry at a more reasonable price point while still maintaining the utmost quality in both fabrics and construction.
Fabrics are sourced from Japan, Italy, and Los Angeles. Jewelry materials are sourced from either Italy or Los Angeles as well.
All of the garments are crafted by hand right here in Los Angeles, and the Jewelry is custom made to order.
Thank you for taking the time to read.